To
err is human, but to make one of these SEO errors could spell
disaster for your brand. If you’re attempting to do your own online
marketing in Perth, and SEO is something you read about online,
better hang back and get an expert opinion first.
Wrong
keyword selection
More
often than not, businesses select a generic keyword hoping to bring
in the most traffic, but the objective is to attract qualified
traffic. For a luxury auto dealer, the keyword “Ferrari” may
bring in a lot of traffic, but how many were actually looking to buy
one?
Website
not mobile optimized
With
the growing number of mobile customers, any online business cannot
afford to be left out of the mobile arena. If your web design isn’t
device responsive, you can expect a large percentage of your site’s
visitors to move along to other sites.
Low
quality content
One
of the top trends for SEO is meaningful and relevant content. This is
what visitors will look for more than anything else. If you are
unable to hire a marketing agency, you could get creative by having
your staff contribute blog content on a weekly or monthly basis.
Not
analysing data & making improvements
There
are many tools available to analyse your site’s performance and
provide insight on how things can be improved. Besides Google
Analytics, there is the feedback system which is your channel to and
from your customers. Failing to act should spell failure for the
business as well.
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