In
the past, people didn’t pay much attention to online rankings and
search engine results. So long as a website can be found on Google,
it is considered to have made its online presence known.
Yet
things are a lot more different these days. For instance, websites
that rank high on Google, Yahoo, and Bing search results make up
about 33 percent of daily internet traffic. In other words, those on
the top receive more attention and generate more sales than those
that aren’t.
This
figure is just one reason why businesses, especially small and medium
enterprises, can benefit greatly from search engine optimisation or
SEO. In a nutshell, SEO improves a website’s online visibility so
that it gets more visits or “hits”. Small businesses benefit from
increased online visibility mainly because they may not have the same
resources and clout larger businesses have in terms of market share
and brand name recall.
Each
marketing company may have its own way of doing SEO, but the most
common method is to create unique and keyword-optimised content that
gains the attention of search engines. Other companies focus on
improving a website’s reputation first, given that about 80 to 90
percent of online customers check online reviews first before they
even consider
clicking a hyperlink.
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