If
there is one constant in the world of online
marketing,
it would be that Google loves to update their search engine
algorithms. Among the many algorithms they use, one of the most
commonly updated in recent years is Google Panda.
For those unfamiliar,
Google Panda is the algorithm in-charge of guaranteeing the quality
of search results. As such, you definitely want to keep it happy;
otherwise, your site won’t rank well. With that in mind, here are a
few tips to help you stay with Google Panda 4.0 guidelines:
Always Prioritise
Quality
High-quality content
keep Google Panda happier than a bundle of bamboo ever could. Make
sure the content you write are relevant to the keywords they target,
and that your articles engage readers. Give your content a several
run throughs for grammatical errors.
Make Sure Backlinks
are Reputable
Backlinks are Google
Panda’s best friends because they help determine the authority and
accuracy of content. Needless to say, the more reputable backlinks
your content has, the happier Google Panda is.
DO NOT STUFF
KEYWORDS
Yes,
this point deserves to be completely capitalised. Stuffing keywords
into your content is a strict no-no. If you attempt to do this, you
better be ready to be hit with a massive ranking penalty when
(not
if) Google Panda sniffs it out. Simply put, keyword stuffing isn’t
worth the risk— the same goes for plagiarising content.
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