To
err is human, but to make one of these SEO errors could spell
disaster for your brand. If you’re attempting to do your own online
marketing in Perth, and SEO is something you read about online,
better hang back and get an expert opinion first.
Wrong
keyword selection
More
often than not, businesses select a generic keyword hoping to bring
in the most traffic, but the objective is to attract qualified
traffic. For a luxury auto dealer, the keyword “Ferrari” may
bring in a lot of traffic, but how many were actually looking to buy
one?